{"id":6231,"date":"2022-12-27T10:11:22","date_gmt":"2022-12-27T09:11:22","guid":{"rendered":"https:\/\/www.npkrka.hr\/?p=6231"},"modified":"2025-12-02T13:01:28","modified_gmt":"2025-12-02T12:01:28","slug":"otkrivamo-nepoznatu-krku-medijska-kampanja-projekta","status":"publish","type":"post","link":"https:\/\/npkrka.hr\/hr\/2022\/12\/27\/otkrivamo-nepoznatu-krku-medijska-kampanja-projekta\/","title":{"rendered":"Otkrivamo nepoznatu Krku \u2013 medijska kampanja projekta"},"content":{"rendered":"<p>[hr]<\/p>\n<p><strong>Projekt Nepoznata Krka \u2013 skrivena blaga gornjeg i srednjeg toka rijeke Krke povezuje dvije obale rijeke, op\u0107ine Prominu i Bukovicu, Eko kampus \u201eKrka\u201c u Puljanima i Centar za interpretaciju prirode Krka \u2013 vrelo \u017eivota u Kistanjama<\/strong><\/p>\n<p>U sklopu projekta ure\u0111en je i otvoren Eko kampus \u201eKrka\u201c u Puljanima, moderno interpretacijsko-edukacijsko i volontersko sredi\u0161te. U neposrednoj blizini kampusa nalaze se i tri pje\u0161a\u010dke staze: Rimski put, Brljan \u2013 Manojlovac i Perice, tako\u0111er ure\u0111ene u sklopu projekta, kao va\u017ean dio pro\u0161irenja i cjelovitosti ponude u sjevernom dijelu Parka. Posjetiteljske sadr\u017eaje obogatila su i dva nova katamarana na elektri\u010dni pogon, kao najprihvatljivije ekolo\u0161ko rje\u0161enje u o\u010duvanju biolo\u0161ke raznolikosti rijeke Krke.<\/p>\n<p>Projekt <em>Nepoznata Krka<\/em> obuhva\u0107a i brojne druge, edukativne i prezentacijske aktivnosti, kao i suradnju s lokalnim stanovni\u0161tvom. Odra\u0111ena je i uspje\u0161na medijska kampanja s ciljem pove\u0107anja vidljivosti brojnih posjetiteljskih sadr\u017eaja obuhva\u0107enih projektom. U sklopu kampanje objavljeno je pet \u010dlanaka u renomiranim hrvatskim tiskovinama, kao i radijski prilog. Kampanja na dru\u0161tvenim mre\u017eama bila je iznimno uspje\u0161na, a pokrila je najva\u017enije elemente projekta: Eko kampus \u201eKrka\u201c, volontiranje, pje\u0161a\u010dke staze, elektri\u010dne brodove i audiovodi\u010de. Izra\u0111en je i plakat za <em>billboard<\/em>, koji se mo\u017ee vidjeti u Zagrebu, Splitu, Zadru i \u0160ibeniku. Kao kruna svega, snimljen je i kratki film s predivnim kadrovima Nacionalnog parka \u201eKrka\u201c. Film je premijerno prikazan 27. prosinca u emisiji \u201eDobro jutro, Hrvatska\u201c na HRT-u.<\/p>\n<p>Projekt se temelji na ideji da se potencijal Nacionalnog parka \u201eKrka\u201c kao brenda iskoristi za privla\u010denje posjetitelja zainteresiranih prije svega za prirodnu i kulturnopovijesnu ba\u0161tinu i edukaciju, kojima \u0107e tako ponuditi druga\u010diji, potpuniji do\u017eivljaj Krke. Osmi\u0161ljavanjem tematskih proizvoda za posjetitelje i novih sadr\u017eaja te njihovom promocijom u okviru toga projekta, nastoji se dodatno valorizirati potencijal gornjeg i srednjeg toka rijeke Krke i na taj na\u010din posjetiteljima pru\u017eiti jedinstven i cjelovit do\u017eivljaj toga podru\u010dja.<\/p>\n<p><iframe title=\"Unknown Krka | Nepoznata Krka\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZefoCfNuedA?start=11&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>[\/hr]<\/p>\n<p>[en]<br \/>\n<strong>Revealing the unknown Krka \u2013 project media campaign<\/strong><br \/>\n<strong>The project <\/strong><strong>Unknown Krka \u2013 hidden treasures of the upper and middle course of the Krka River <\/strong><strong>connects the two river banks, the two municipalities of Promina and Bukovica, the Krka Eco Campus in Puljane and the Krka Nature Interpretation Centre \u2013 well of life in Kistanje<\/strong><\/p>\n<p>As part of the project, the Krka Eco Campus was opened in Puljane, as a modern interpretation, educational and volunteer centre. Near the campus are three walking trails: Roman trail, Brljan &#8211; Manojlovac, and Perice. The construction of these trails was also completed as part of the project, as an important segment of expanding the Park content offered in the northern part of the Park. Visitor content has also been expanded with two new electric catamarans, as the most suitable ecological solution for preserving the biological diversity of the Krka River.<\/p>\n<p>The project <em>Unknown Krka<\/em> also includes many other educational and presentation activities, as well as cooperation with the local communities. A successful media campaign was completed with the aim of raising visibility of the visitor content expanded within the project. The campaign included five newspaper articles in the Croatian press, and a radio segment. The social media campaign was exceptionally successful, and covered the most important elements of the project: Krka Eco Campus, volunteering, walking trails, electric boats, and audio-guides. A billboard poster was created and is on display in Zagreb, Split, Zadar and \u0160ibenik. As the crowning glory, a short film was shot, with stunning images of Krka National Park. The premier of the <a href=\"https:\/\/www.youtube.com\/watch?v=ZefoCfNuedA&amp;t=13s\">film<\/a> was broadcast on 27 December on the <em>Good Morning Croatia<\/em> show on the national television station, HRT.<\/p>\n<p>The project is based on the idea that the potential of Krka National Park, as a brand, should be used to attract visitors who are, above all, interested in natural, cultural and historical heritage, and education, in order to offer a completely different and more complete experience of the Krka. In conceiving new thematic visitor content and promoting it within this project, efforts were further invested in valorising the potential of the upper and middle course of the Krka River, thereby offering visitors a unique and complete experience of the area.<br \/>\n[\/en]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projekt Nepoznata Krka \u2013 skrivena blaga gornjeg i srednjeg toka rijeke Krke povezuje dvije obale rijeke, op\u0107ine Prominu i Bukovicu, Eko kampus \u201eKrka\u201c u Puljanima i Centar za interpretaciju prirode Krka \u2013 vrelo \u017eivota u Kistanjama<\/p>\n","protected":false},"author":2,"featured_media":6232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,8],"tags":[],"class_list":["post-6231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nepoznata-krka","category-novosti"],"_links":{"self":[{"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/posts\/6231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/comments?post=6231"}],"version-history":[{"count":4,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/posts\/6231\/revisions"}],"predecessor-version":[{"id":13964,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/posts\/6231\/revisions\/13964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/media\/6232"}],"wp:attachment":[{"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/media?parent=6231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/categories?post=6231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/npkrka.hr\/hr\/wp-json\/wp\/v2\/tags?post=6231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}